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I am running a sales and communication one person business #

For over a decade I have been partnering with business owners and investors to build a product-led, sustainable, and disruptive businesses #

I am a strong believer of building sales engines that are able to create processes, messaging, and automation that work towards scaling sales exponentially over the long run.

I have learned how to achieve growth in the hardest possible way. When I started working as a manager, like most managers, I was faced with all kinds of challenges:

complex relationships with CEOs or shareholders
delicate relationships with colleagues
evolving relationships with clients
total lack of data to use to make decisions
time pressure to deliver products before they are outdated, or before its too late for clients to buy in
aks the right price

Building a sales engine has many advantages and serveral challenges. I am applying the most succesfull frameworks that help some companies grow sales exponentially. I rely on 3 pillars:

Processes
Product content and messaging
Software automation

My job is to make sure companies that work with me pursue this strategy successfully.

Growing a company, especially a service company, can be brutal #

What are the main option to grow sales? #

There are really two big alternatives:

Double down and hire more (sales?) people, hire an IT consultant to install Salesforce (“we are big now, we need what big companies use”), build automation processes and review the GTM strategy.
Find an investor (or raise another round) who can help supporting the growing cost and who brings some industry expertise

Or at least this was the case so far. This is the old way. It has always been like this. More or less. Especially for service companies.

What’s wrong with these two options?

One thing that is certainly a problem is that as complexity of organizations grows so do the costs. You need more people, and managers to manage them. You need a structure and an operations manager to set it up, optimize it and make it work. You need a sales force, software, goals setting, MBOs. As new people arrive you need to formalize company culture. And you need to keep the employees happy, they become something like customers. They are the voice of the company.

Another problem is that as you bring consultants in, you need managers who understand what they are doing. You also need to train people to use the new systems.

The second option, to bring in new investors, will force you to increase sales, you will have to deliver on business plan. You might have to hire people fast, to comply to the plan.

Your sales team will be under greater pressure. You will not have fun unless things go really really well.

THEREFORE

I argue there is another option.

“The third way”.

It consists of building multiple revenue streams that complement the core business. But are not correlated to it.

Build multiple revenue streams #

Three categories of additional revenue streams #

Any company today has the opportunity to build an ecosystem of assets that generate cash, in other words multiple revenue streams. I have identified three main categories of revenue streams that can, or should, be added to the business

Education services that train people on topics for which your company is respected
Media assets that generate awareness of your services / products and that increase your authority to generate leads
Online operations that convert leads into clients of different products through a good product positioning and relevant copywriting, sales funnel, outstanding customer service, and well executed operations automation

Delivering on all these categories will guarantess exponential growth, for revenue and margins. Making entrepreneurs and investors life easier. Removing pressure from the sales team and planning for a long time.

My experiences in sales, analysis, and copywriting are valuable to entrepreneurs who want to pursue growth minimizing complexity and unpredictability.

I have done it before. I take ownership of projects, and I make sure strategy is put in place properly.

Working as a manager for private equity and family offices or business owners and founders, I have 25 years of experience with growing responsibilities in business development, capital raising, and business writing in English and Italian.

The better the words the better the revenue. A possible playbook for entrepreneurs: 1 - get customer insights though the right words 2 - state the purpose with a well crafted tagline 3 - curate the copy of the website with clear messages and actions 4 - use a funnel to instill curiosity and tunr it into desire. And eventually into fandom!

I help increase predictability in growth #

And ultimately I help save time, money, and hopefully a lot of stress.

Business owners who learn to adopt the right framework can repeat the process over and over for different products.

I have created the first 3 joint ventures to build businesses with specialized partners and create wealth for shareholders and value for clients.

See my projects Here